Content Writer

  • In2 Marketing & Consulting Sdn Bhd
  • Mont Kiara, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
  • Apr 21, 2021
Full time Marketing

Job Description

SUMMARY OF THE ROLE

 

The content writer has the knack for writing compelling B2B content and will wear the hat of a content creator and strategist. Working under the supervision of the Creative Director, the content writer will create and oversee all marketing content initiatives across multiple platforms and formats. They will work closely with the design team to ensure that both content and visuals are aligned, driving our client’s objectives from customer/partner engagement to lead generation.

 

RESPONSIBILITIES

  • Conceptualise, formulate, and manage content strategies for both digital campaigns and events marketing
  • Craft engaging long-form and short-form content across a vast range of deliverable types (both traditional and online)
  • Create first-class content that support our content strategies effectively
  • Work closely with the brand activation team, strategic planning team and creative team to initiate B2C/B2B marketing campaigns and boost visitor traffic and brand awareness
  • Ensure copy standards comply with corporate brand guidelines, style guides and the client’s objectives

 

QUALIFICATIONS & EXPERIENCE

  • Relevant diploma or Bachelor’s degree
  • Minimum 2+ years of industry experience (experience in B2B/Event Marketing preferred)
  • Proficiency in Microsoft Office e.g. Word, PowerPoint, Excel
  • Sound knowledge and interest in digital and analytics are a plus

 

KNOWLEDGE, SKILLS & ATTRIBUTES

  • Excellent skills in B2B marketing/content writing (experience/interest in the enterprise tech landscape, emerging tech trends etc. is preferred)
  • Good grasp of SEM and SEO techniques for content optimisation
  • Sound knowledge and interest in digital and social media, as well as analytics
  • Vast knowledge of different marketing disciplines, best practices, and applications
  • Strong leadership skills, including project management, conceptualisation, and content direction
  • Highly responsible and able to work under pressure. with a passion to bring new ideas to life
  • Meticulous with the care and quality of work delivered collectively as a team
  • Excellent communication, presentation, and interpersonal skills
  • A strong eye for design layout and content visualisation as well is preferred

 

ABOUT THE COMPANY

As a brands activation agency, In2 Marketing specialises in delivering an integrated mix of on-ground B2B events and digital marketing campaigns. We have a vast client portfolio ranging from technology to finance.